While entrepreneurs are known for their do-it-yourself mindset, doing-it-yourself might not be the best idea when it comes to promotional corporate photography. Whether it is for your business, billboards, or social media, professional and appealing-looking photographs will make your business feel more reputable and reliable.
Whether you work for an international corporation or a large company, how many times have you looked at the photograph that has been used and wished it portrayed you with more gravitas, looking more professional, or simply better groomed. High-quality pictures play a crucial role in branding as well as the overall success of companies. Let us delve into how professional corporate portrait photography Singapore can be beneficial to your business.
Corporate Photography Singapore: Why Does It Matters?
Think of the last corporate newsletter you have read. What is the more appealing thing? Is it the image or message displayed? Your first impression on any page comes from the photos. And a good photo can boost your interest and draw you into the article.
So, do not let the image that is speaking on you and your company’s behalf let you down. Asking your colleague to just take a quick shot with your mobile phone is not going to produce the image you are looking for, even if you do have the latest smartphone with the best camera.
Out of focus or badly lit corporate photographs can do more harm than good to your professional image. However, there is a lot you can do to make sure that your business portrait is sending out the right message. Take some tips from our expert corporate photographers in Singapore who have learned the trade through years of experience.
Tips for the Best Corporate Portrait Photography Singapore
- First decide upon how you want the image to look and choose a suitable location. For example, if you want a simple shot with head and shoulders and a plain background, think about the color that will work the best. This depends upon your hair color and complexion, and whether you want the picture to be used in black and white or color. Or, you might want to choose your office location for the information or gravitas it can add. However, a busy background will reduce the impact of the foreground subject.
- Second is to think about the lighting. Daylight is more flattering, and an outdoor shot can work well. But still, you need to choose your background with care. Take a look at what the position of the sun is, as you do not want to take a picture looking at the sun. But equally, if your subject is facing the sun, they will end up squinting. If the sun ray is too bright, position yourself in a way, so there are fewer contrasting shadows and softer light. If you are capturing the photograph indoors, stay away from the sunny glare, the reflection of the light, or the flash of mirrors and windows.
- Third, keep on chatting with your subject as you set up the shot. The portrait will look more natural if the subject is relaxed. This will give you the best corporate shot.
Professional corporate photography is a must in today’s business. They contribute so much to your trust development with your prospects, and the ROI is significant. It also reassures clients that there’s a real person behind the services you provide.
Contact us today to book a session!
